There is no denying that repetition plays a dominant role in the subconscious level much the same as the principle of our Universe. Such incapacitated yet impressionable subconscious mind cannot retain details, it can only take in the subject of a most focused attention. But the persistence of positive declarations combined with genuine emotion can help us change our subconscious. The energetic transformation that happens as a result of positive thinking is assimilated by the subconscious and begins to bring forth these new beliefs into reality. To illustrate, as we become more confident within ourselves this will unconsciously express itself through our behaviours and actions consequently creating the reality that we intended to.