As Pinarello puts it, ‘their history, the everlasting involvement with sportsmen and teams as well as the work of their R&D department makes them special.’ Their objective is to realize the concept of ‘dream bikes’ which would not only be about performance but also will be about aesthetics, colour and the complete package. Every Dogma model from Pinarello is 100% painted in Italy and so the sourcing of all of the finishing and painting processes is in house, in the case of Dogma range of bicycles. The goal is to provide bicycles that enable the riders to fully excel in all possible riding conditions.