I'm old enough to remember the pre GoreTex days - at least pre GoreTex where I lived. What I had before where cotton and polyester-cotton blends (like the G1000 used by Fjellraven) treated for waterproofness. These kind of worked - actually really well in misty conditions or with snow well below freezing - but just didn't work well in heavy prolonged rain. I remember biking to school a couple of times in a cotton "waterproof" outdoorsy and almost new jacket and it worked for the ride, but after being out in steady rain it just wet thru. So going hiking with these types of clothes I'd bring a lightweight really waterproof jacket in addition. The other option was to leave the cotton jacket at home and bring only a more heavy-duty rain jacket that certainly would keep the rain out but was unnecessary uncomfortable if the rain let up. Then GoreTex came along, and I bought one of the first jackets available where I lived. And it worked! Not like some miracle fabric that solved every problem, but it was lighter than my cotton jacket and much lighter than an outdoorsy jacket plus a rain jacket. It also kept me at least as dry in rain but was less comfortable than poly-cotton and cotton in warm weather when it didn't rain (no test equipment, but lots of experience and curiosity). I even did a test cross country skiing in around -15C. Same loop of 5 miles three times with polyester-cotton blend, cotton and GoreTex and to my surprise there where clearly less condensation on the inside of the GoreTex jacket. I don't disagree with your findings at all - it's fairly basic knowledge that with close to 100% humidity outside a fabric wont "breathe" much (good illustration with the parking lot BTW, hadn't seen that before). The question is however, what did GoreTex replace and what are the options now? Other waterproof-breathable materials struggle with exactly the same limitations when it comes to high humidity outside the jacket. I've tried Entrant, Triple Point, many versions of GoreTex, eVent, Dermizax and a couple of other with unspecified waterproof breathable technologies and in heavy rain they always struggle and I'll get condensation. But they also replace two other jackets that weigh more and I have to switch between when it's not steady all da rain. I live in an area with fairly unstable weather but even here it's much more common with a mix of showers, light rain/mist, sunny, windy etc. than all day heavy rain and waterproof-breathable tech keep me fairly comfortable in all the conditions. I haven't found anything that works better, maybe except for an umbrella but umbrellas have some serious problems with wind and overgrown trails.