It's incredible people forget things they learned in school physics lessons. Breathable membranes only work in very specific conditions, cold dry climates. Gore-tex is the worst for propagating these marketing claims. It is DWR that makes a new waterproof item seem waterproof by making it runoff. The key to waterproof clothing is ventilation. A plastic mac is more waterproof than any breathable rain jacket; however, there needs to be adequate ventilation such as pit zips and side, arm and back vents. Anyone who wants waterproof clothing needs to accept that they may at times feel damp. This realisation has led to the growing popularity of non-waterproof waterproof clothing such as Ventile, Paramo and other similar softshell products, even hiking umbrellas! Finally, a waterproof should only be worn when it is raining. It shocks me the number of people I hear complaining about their hardshell waterproofs while wearing them in conditions other than rain. A waterproof jacket is not the correct clothing to protect you from a cold wind. A cheap breathable windproof jacket is best to wear as an outer-shell garment. I would advise avoiding windproof fleeces and the like, they have all the problems associated with waterproof when it comes to breathability and comfort.