What Drives Apple's Strong Brand Loyalty Among Consumers?

Question

Why do people who own an apple device evince such remarkable brand allegiance and what tactics does apple deploy to carry their clientele?

Answer 1

Due to the combination of emotional and practical brand loyalties, Apple users are extremely loyal to the brand. The emotional loyalty may stem from past history with the brand or positive feelings towards it, while the practical loyalty is as a result of the confidence that the product will function effectively. Apple engages customers by producing devices that can integrate well within their ecosystem which discourages users from switching brands. Wearing the Apple logo shoulders more meaning than just being a consumer; Apple also employs clever branding to target an identity of an ‘Apple person’ at those who appreciate sophistication and success. Also, the gradual incorporation of technologies in Apple’s sales strategy ensures that their goods are appealing and functional, hence making repeat sales easier.

Comments

Honestly, I don't care what you use. It's the snobbery that gets me. Literally have people say ew you use an android... okay and?

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Emotional Brand Loyalty: gives example of emotional brand loyalty
Practical Brand Loyalty: gives example of emotional brand loyalty

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Brand loyalty is stupid.

But technical lock-in is real.

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I work at an Apple Store and I can assure brand loyalty is so sad, some dude spent nearly 3k on an iPad just to write notes and this guy had to use a multiple credit cards just to purchase it. I pushed him not purchase the high end iPad and just stick to a cheaper option but he insisted

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LOOOL 1:03 "It's a phone.  But it's so much more.  It IS a camera." I know it sounded like she was about to say something else but nothing she could say could redeem what was already said.

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As someone who owns both Apple and non Apple tech I can assure you, it IS possible to use and enjoy both, without making one brand central to your identity.

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Trashes brand loyalty



Also staunchly praises Apple over PC/Android

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"Ew android, you're broke".... Whenever I hear this, I just unfold my phone and walk away

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As an IT worker, hearing anyone say apple products rarely have issues just makes me laugh