What is the unique technology behind On running shoes?

Question

Recently, I have come across a specific footwear brand On with peculiar characteristics, especially its sole design. Is there anyone who can shed more light on the specifics of their technology?

Answer 1

On running shoes utilize a sole technology dubbed CloudTec, which is essentially composed of a series of scooped-out rings. In contrast to a standard running shoe, in which the entire bottom is made as one piece, On has large holes between each cube in the sole to create a compressive cushioning which functions like a spring when met with force.

Comments

The on soles are nothing new. Reebork released zigzag long time ago in 2012 ish. and I owned a pair of those and i would say it is hyped up idea

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So, BS marketing that ended up working. They got lucky with the sole and went with it.

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on (the company) means well... to bad most of their shoes are really firm in spite of how they look.

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pointless shoe and overpriced af, reebok zigtech did it first, and was also pointless

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if u care about ur foot health, get minimalist shoes, not this gimmicky stuff