What is the significance of On's partnership with Roger Federer?

Question

I’ve read somewhere that On and Roger Federer are working together. What is the meaning of this collaboration?

Answer 1

On worked in collaboration with Roger Federer to come up with ‘The Roger’ sneaker which was the first step towards establishing the brand in fashion ‘The Roger’ became the first sneaker of the brand. The cooperation was of vital importance as it allowed On to penetrate the luxury segment and transform from being simply a sneaker company.

Comments

I wear my ON Rogers almost everday and i think they're the most comfortable shoes i've got. When standing all day long my feet dont't hurt at all like with my old Adidas or Nike shoes.