What is On Running's Unique Midsole Design Called?

Question

Could you elaborate on the distinctive midsole construction that On Running shoes have?

Answer 1

On Running shoes are distinguished by an unusual midsole technology called CloudTec. Various forms of this design are possible, e.g. the incorporation of the individually constructed 'clouds’ considerably more into the midsole section, their full inclusion in the midsole section, or their complete concealment from the outside view. Thus, On Running shoes are specific in appearance and functional characteristics.