A lot of people forget that bigger tyre is also taller. With a tyre this tall, it's no longer an light bulb with an trailing rim, but the side wall of that tyre itself should be considered some kind of "rim". You should probably think the first 1/3 of that tyre as the traditional light bulb but the rest 2/3 actually a perfect 105% rim. I suspect this a long time, as when you see from a distance, from the sideview, an MTB tyre with an MTB wheel looks just like a deep section road wheel with road tyre. Of course this is just my speculation, to get an answer for this, you might try go the CFD route, because the CFD has the advantage of giving you a full scale idea of what's going on at every part of the system, instead of the wind tunnel just a number without any why. Your testing is kind of ground-breaking. Maybe try to get in touch with some people in the academic circle? Your quest could make an interesting research topic for someone who happen to know how to write a paper.