Vemma Nutrition was launched in 2004 as a company where individuals could make money working part time. Their model called for individuals to buy a $500-600 kit of liquid nutrition products, and then to find two more persons to do the same. Most of members’ earnings were lower than their investments_during a period of Vemma’s rapid expansion of the business activity and high rates of annual revenue generation other participants were found operating, giving the reasons for accusations against Vemma for running a pyramid scheme.