The new gravel-specific group set and wheel set from Sram is innovative. But there's no backward compatibility with previous bicycles and tires and there is no cross compatibility with other group set brands.
The new wheels from Zipp have a new extremely wide internal rim width that is incompatible with most existing tires.
The new rear derailleur is incompatible with bike frames that aren't designed for their "universal" derailleur hanger.
It seems like a very aggressive ploy to impose a new standard in cycling that excludes its competition, forcing bike and tire manufacturers to design bicycles that aren't compatible with Sram's competition.
Sram is a mega conglomerate that has bought out several bike brands that includes Zipp wheels, Rockshox suspension, Hammerhead navigational computers, Quark power meters, Truvativ components, and Velocio apparel.